

imagining better.
starting now.
choose your advocacy path
01
think.lab
We research the ethical, legal, and social dimensions of AI to inform smarter policy. Our goal: shape a future where technology protects rights, fosters equity, and empowers people.
02
action hub
We work with NGOs, international organizations, and the private sector to co-create tools, strategies, and content that use AI for good — bridging the gap between innovation and impact
03
reel change film festival
Born from our creative collective, Reel Change is a festival and platform for filmmakers and artists using visual storytelling to spark empathy, challenge injustice, and inspire change.
04
take part
Join our community of researchers, creatives, and advocates using AI and storytelling for good. Partner with us, pitch an idea, or bring your vision to life.
reasons to aidvocate
33%
30% of the global population remains offline, deepening inequalities and limiting access to tools that could empower them.
40%
40% of workers globally have jobs that will be affected by AI.
$15.7 trillion
AI could contribute up to $15.7 trillion
to the global economy in 2030 but risks worsening inequality.